Monthly Archives - December 2017

Packaging Evolving to Engage and Measure Consumers

The 11/17 issue of Packworld includes an awe-inspiring recap of the amazingly creative ways companies are using packaging to connect with consumers emotionally and functionally.  The article summarizes presentations at Packaged. The 6th Global Summit. Among them are incredible ways that technology and creativity are changing the way consumers interact...

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How to Model Amazon’s Frustration-Free Packaging

Ten years ago, Amazon introduced frustration-free packaging. According to Amazon, it was “designed to reduce waste and delight customers with easy-to-open, 100% recyclable packaging.” If you’re not familiar with what this is, it’s why you haven’t had to deal with plastic bindings, wire ties, and clamshell casings when you order...

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