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Consider the plight of the modern salesperson; someone who has to demonstrate a technical and complex product as part of the selling process. In some situations this product has several components, and is fragile. The sales person has to travel to many different cities to call on perspective clients.
A typical sales call might go like this:
The salespersons start out in the morning with a drive to the airport, or maybe he or she takes a cab. So in addition to personal items, the product demo case needs to be transported. So the first thing that happens is the case is thrown into the trunk of a cab or the back seat of a car. In some cases the salesperson parks at a “park and ride” lot to save money, where again, the product case along with other travel items is loaded onto a shuttle bus and unloaded at the drop off point.
In many cases the product case is checked in as baggage and is now at the mercy of baggage handlers (gulp!). Anyone who does air travel knows the type of handling that can be expected as the product demo case is thrown onto a conveyor and dumped into the cargo compartment of the passenger jet. When the flight arrives the case is unloaded and slides onto the baggage claim carrousel.
After picking up the demo case at the baggage claim, the salesperson hails a cab, where the cab driver loads the case into the trunk. It turns out that it is raining at the destination city, so the case is getting wet.
The cab drops the salesperson off at the destination company and is escorted to a conference room full of interested spectators anxious to see what this great product can do. At this point, this case has been jostled, dropped, sprayed with water and flipped over several times during the transport. The selling process now begins and the vital role of the sales demo kit comes into play:
The sales presentation was a huge success! Everyone was impressed by the product and the presentation.
Now imagine what would have happened if any of the following would have occurred:
The odds of a successful presentation would have decreased dramatically; perhaps the best the salesperson could have hoped for was a polite invitation to return again for a more fruitful demonstration.
Packnet will design and fabricate a custom sales demo case that protects the product, keeps it clean and organized while in transport, is ergonomically friendly and looks highly professional. Having a great sales demo case can make the difference between a super sales presentation and a disaster. Click here for more info on our sales demo cases.