We’ve recently posted about packaging making a first impression on a customer and the trends you want to ponder when branding that outer shell. Branding the shipping packaging is only one of the ways you can stand out, but it is a significant way to do so. It does, however,...
A first impression is created in a tenth of a second. It’s alarmingly hard to change. In fact, it can persist despite other facts or events that contradict it. While your customer service, sales, and/or ordering process are technically giving a first impression for most customers, your product itself is...
The world of commerce, particularly ecommerce, evolves so quickly that manufacturers can be forced into reactive strategies rather than proactive ones. Sometimes change is such a long process you risk it becoming outdated before you even completely master it.On the other hand, you can leverage a lot of your strategies...
Pallets have long been a mainstay of warehouses and DCs for storing and transporting goods. They’re so common that people don’t realize all the capabilities of these simple structures. Wood is just one of many material options that meet a variety of needs for the consumer, including storage capacity, productivity,...
If you’re shipping any kind of metal, corrosion is a concern. Understanding the environmental moisture of your package’s journey is critical to predicting its risk of rusting. However, what many companies fail to realize is that temperature fluctuations are hardest on metal, and these variables are most prominent before and...
Pallets have long been a mainstay of warehouses and DCs for storing and transporting goods. They’re so common that people don’t realize all the capabilities of these simple structures. Wood is just one of many material options that meet a variety of needs for the consumer, including storage capacity, productivity,...
Between strict regulations, product integrity, and the user’s experience, packaging for medical devices demands focused attention. With safety being of grave concern, packaging for these products are almost as important as the contents within. Neglecting to follow certain steps in the planning process can cost a company money and customers.The...
A packaging strategy is not just about marketing or getting product out the door quickly. Your resources, systems, and objectives should support the goals of the origination as a whole. To ensure this, you need to evaluate your goals and objectives in a way that allows them to flow down...
When we talk about solutions to everything from lumber shortages to warehouse costs, weoften suggest using some sort of sustainable packaging. It’s a direct path to saving money and reducing your carbon footprint. But what do we really mean by that? Here are 5 ways you can reduce waste in...
The 11/17 issue of Packworld includes an awe-inspiring recap of the amazingly creative ways companies are using packaging to connect with consumers emotionally and functionally. The article summarizes presentations at Packaged. The 6th Global Summit. Among them are incredible ways that technology and creativity are changing the way consumers interact...